About

Amos Goh is a Singapore-based industrial designer whose work bridges thoughtful living and purposeful design.
A firm believer in human-centric and sustainable principles, he approaches every project with the conviction that design should endure — physically, emotionally, and environmentally.

Amos is the co-founder of Bulbul®, a lifestyle brand dedicated to innovation, mindful consumption, and quiet refinement.
His design philosophy is deeply informed by his Master of Science in Advanced Product Design from Cardiff School of Art and Design (CMET), where he trained under a curriculum with a strong focus on environmental sustainability and the complete product life cycle.

Over more than 13 years in the industry, Amos has led the creative direction of multiple manufactured furniture lines and franchise brands, shaping collections sold across Asia.
His work consistently reflects a commitment to precision, longevity, and meaningful user experience — a deliberate counterpoint to transient design trends.

Today, through Bulbul® and beyond, Amos continues to advocate for design that is honest, enduring, and quietly transformative.

Awards

2022, Red Dot Award: Design Concept, Singapore

2022, Silver A’ Design Award, Como/Italy

2019, Bronze A’ Design Award, Como/Italy

2015, Material application - Gold award, CIFF, Guangzhou/China

2015, Best Exhibit Award 1st runner-up, IFFS, Singapore

2014, Product Innovation - Bronze award, Furniture China, Shanghai/China

2014, Best Exhibit Award, IFFS, Singapore

2013, Best Exhibit Award, IFFS, Singapore

2013, Material Application - Silver Award, CIFF, Guangzhou/China

2012, Silver Award, IFFF, Guangzhou/China

Exhibits

2012, “International Furniture Fair Singapore”, Star International, Singapore Expo, SINGAPORE
2012, " 3F International Famous Furniture Fair",Guandong Modern International Exhibition Centre, CHINA/DONGGUAN
2013, ”IMM Cologne 2013 (internationale möbelmesse)”, Koelnmesse, Star International, GERMANY/COLOGNE
2013, “International Furniture Fair Singapore”, Singapore Expo, Star International, SINGAPORE
2013, "China International Furniture Fair",China Pazhou Complex and Poly World Trade Center Expo, Star International, CHINA/GUANGZHOU
2013, “Furniture China 2013 ”, Shanghai New International Expo Centre, Star International, CHINA/SHANGHAI
2014, "China International Furniture Fair",China Pazhou Complex and Poly World Trade Center Expo, Star International, CHINA/GUANGZHOU
2014, “Furniture China 2014 ”, Shanghai New International Expo Centre, Star International, CHINA/SHANGHAI
2015, “International Furniture Fair Singapore”, Star International, Singapore Expo, SINGAPORE
2015, "China International Furniture Fair",China Pazhou Complex and Poly World Trade Center Expo, Star International, CHINA/GUANGZHOU
2015, “Furniture China 2015 ”, Shanghai New International Expo Centre, Star International, CHINA/SHANGHAI
2016, "China International Furniture Fair",China Pazhou Complex and Poly World Trade Center Expo, Star International, CHINA/GUANGZHOU
2016, “Furniture China 2016 ”, Shanghai New International Expo Centre, Star International, CHINA/SHANGHAI
2017, "China International Furniture Fair",China Pazhou Complex and Poly World Trade Center Expo, Star International, CHINA/GUANGZHOU
2018, "43rd China International Furniture Fair" , Star International, CHINA/GUANGZHOU
2018, “Furniture China 2018 ”, Shanghai New International Expo Centre, Star International, CHINA/SHANGHAI
2018, “The 43rd China International Furniture Fair in 2018”, Shanghai Hongqiao National Convention and Exhibition Center, Star International, CHINA/SHANGHAI
2019, Product Exhibit @ Singapore National Design Centre, Guest Folding Chair/ Quinn Side Table/ Monza Writing Desk, Star International, SINGAPORE
2022,” Red Dot Design Museum Singapore”, SINGAPORE
2023, “Red Dot Design Museum Xiamen”, Tianfu Design Industrial Park, CHINA/CHENGDU