What if the Austin Seven MINI was a pair of glasses? This project is about extracting the essence of what makes the iconic car design, MINI Austin Seven, so desirable and applying it to a different product type such as reading glasses.
Car owners of the vintage MINIs themselves would express in full detail of how it felt to drive and own the MINI through a series of interviews and exercises with Cardiff's MINI club. Sharing everything from how it came to be the British racing icon to its maintenance woes.
Aligning the form and aesthetics of the pair of glasses to the Austin Seven MINI was important. Just like the Austin Seven, the reading glasses should bear quintessential features of being fun, sporty and compact.